Martin Belam gives a walkthrough of his experience using the DRM-as-turd UltraViolet system:
After the 404 error I took control of the user experience myself. I Googled “Doctor Who S07E01 torrent”, and I very much doubt I’ll ever attempt to use UltraViolet™ again.
That probably isn’t the business goal they were hoping to achieve.
How many more months of total turdage do we have to endure before Hollywood gives up on this dog?
“Hollywood” doesn’t want this to work. It’s going exactly as they planned. They figured that if things like UltraViolet don’t work that we’ll all throw up our hands and go back to the old model of consumption wherein the Studios and the Networks had complete control of distribution. But, as pointed out above, the consumer is going in the opposite direction and will find the files wherever they can.