Old Media Finally Gets What the Internet Already Knew: Niche Programming
“So TNT is drama, TBS is comedy, MTV is young lifestyle and music, Discovery is nonfiction, CNN is broad journalistic fact-based news, and Fox and MSNBC have their own points of view…. Because the network has a personality, it increases the likelihood that the show matches the network’s audience—as compared to broadcast networks which show multi-genre, broad mass-reach programs which more often than not don’t work.” Jeffrey Bewkes, CEO Time/Warner Inc. (via Daily Beast)
