tubefilter:

If you didn’t know yet, marketing your web series shouldn’t be as simple as just twittering (if that’s what you thought, you’re doing it wrong).  The team behind The Mercury Men is releasing an entire series of digital props — this one’s called the Lumiére. Have any cool ideas for how to market your series? (hat tip marchustvedt)

This is pretty inventive. I like this model.

tubefilter:

If you didn’t know yet, marketing your web series shouldn’t be as simple as just twittering (if that’s what you thought, you’re doing it wrong).  The team behind The Mercury Men is releasing an entire series of digital props — this one’s called the Lumiére. Have any cool ideas for how to market your series? (hat tip marchustvedt)

This is pretty inventive. I like this model.