Stark realisation: I no longer depend on Google to find stuff
alexjcampbell
“This shift in information flow has fundamentally changed the way I think about products. If I haven’t heard of a business (through friends or his Twitter or Tumblr or RSS feeds) then as far as I’m concerned it doesn’t exist. I don’t care if it ranks #1 in Google. The only way to get noticed is to become part of my information flow. This means brands and products need to be awesome enough to be noticed by those from whom I collect the information.”